Sunday 5 February 2012

SWOT analysis

SWOT analysis

We went away and considered what we had uncovered on our site visit. We each submitted a SWOT and grouped it together. This is summarised below along with a photographic 'walk the line' style SWOT survey.

There really is a lot of potential here.



Strengths

Health & fitness – walking & cycling
Commuters – relieve pressure on public transport
Reduce car journeys??
Safer walking
Views above & below
Entry points at major stations
Cleaner air, less carbon – planting & reduction in use of motor vehicles

Opportunities

Tourism – attraction
Regeneration
Entry points to adjacent buildings
Tourist link - Borough Market into city centre
Green walls
Sustainability
Link into green chain
Funding from adjacent businesses

Weaknesses

Railway still in use – need to place walkway above or alongside
Need to fit alongside not above river to maintain river views
Need to divert around Waterloo East station
Overhead gantries – need solution
Shade & blocking views of sky to rail users, people on ground & in adjacent buildings
Substantial structural support necessary – high cost
Very high if over existing railway – need space for long ramps and high steps at entry points for people & cycles (unless use lifts?)

Threats

Cost much higher than N.Y. High Line – railway still in use
Issues in construction around working railway
Planning approval – borough(s) & mayor
Community reaction
Big business neighbours
Individual adjacent businesses & residents
Safety issues – railway, streets & neighbouring properties


Photographic SWOT

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